A performance during the 2010 MLB playoffs. David Look assumes the role of Roy Madison on Twitter. Inspired by the 1968 film, The Odd Couple, Roy, is a slovenly, divorced sportswriter who saves his friend Jack from suicide over his estranged wife by having him move into Roy’s Midtown Manhattan apartment. Jack’s neurotic, tidy, and highly emotional behavior constantly intervenes in Roy’s coverage of the Yankees.
All tweets sent out by David Look as Roy Madison are hashtagged #yankees and #mlbpulse to interject the performance into a stream of sports coverage on Twitter.